General Conditions of Sale

This document regulates the terms and conditions governing the provision of the Online Store Service by Charmerural Lda., headquartered at Rua do Tejo n.º 14 -1.º B 2625-204 Póvoa de Santa Iria – Portugal, under the unique registration and identification number of legal person n.º 514155647, with a share capital of 500.00 euros, hereinafter referred to as Charmerural Lda. or Seller.

The service consists of making available, through the address www.charmerural.ptaccess to the online store which, in addition to providing information regarding a set of products and/or services, allows the user, electronically, to order the products disclosed therein, under the terms and conditions described herein.

The elements and information transmitted by the user will enjoy full legal effect, recognizing the user of electronic purchases, and the user cannot claim the lack of signature for non-compliance with the obligations assumed.

1. Commercial policy

1.1. The “seller”, Charmerural Lda., has products for sale on the website, and they are available exclusively to site users, also known as “consumer(s)” or Client(s).

1.2. “Consumers” are understood to be individuals or companies that act/buy outside the scope of their business or profession. If you are acting/buying within the scope of your business or profession, we ask that you do not make purchases on our website, and the use of products and services purchased for commercial purposes is expressly prohibited, namely for the purpose of reselling goods.

1.3. Charmerural Ltd. reserves the right not to process orders placed by users who are not “Consumers” or those that contravene the provisions of these general sales conditions.

1.4. These conditions and general terms of sale govern exclusively the offer, transmission and acceptance of orders placed on between consumers of the online store and Charmerural Lda.

1.5. The “Consumer” must provide the “Seller” with the name, address, contact telephone number and e-mail address so that the order can be processed, and these data must be correct, complete and true and accept that Charmerural Lda. can contact you using the elements provided.

1.6. If the data provided by the user is incorrect or insufficient, and for this reason it is not possible to process the order or there is a delay or possible non-delivery, Charmerural Lda. declines any responsibility, being the same attributable to the Customer.

1.7. In the event that the consumer infringes any obligation resulting from these General Terms and Conditions of Sale, Charmerural Lda. reserves the right to eliminate future purchases, block access to the store, cancel the provision of any other services made available simultaneously to the same user and, also, not allow the user’s future access to any or any services made available by Charmerural Lda.

2. How to place an order

2.1. To order at it is necessary that the user has an email account and that his browser is configured to accept cookies and pop-ups, in order to allow the use of all the navigation conditions of the online store. from Charmerural Ltd.

To place an order on you must:

a) Create account;
b) Select the products you want to purchase;
c) Add the selected products to the Cart;
d) Finalize the purchase;
e) Select the payment option;
f) Review your order;
g) Proceed to payment;
h) You will receive an order confirmation by email;

Your order is only valid after payment has been made.

Keep, for future reference, the order confirmation that is sent to your email.

We reserve the right not to accept your order, or to cancel it even after automatic confirmation of the order.

By submitting the order form, you are accepting the General Terms and Conditions contained in this document and other conditions on

The seller may not process orders that do not have good collection; when orders are incomplete or incorrect, or products ordered are no longer available. In the aforementioned cases, we will inform you by email that the sales contract has not been concluded and that the seller has not proceeded with the sale, specifying the reasons for this.

If the products presented in the online store are no longer available at the time of your last access or when the seller receives the order, the seller must inform about their unavailability within 30 days after receiving the order.
If an order and payment has been made for products that are no longer available, the seller will refund the money paid for the unavailable items, or exchange for another product, as requested by the Customer.

2.2. Right not to accept the order or cancel the purchase

Charmerural Ltd. reserves the right to refuse any order for whatever reason. We also reserve the right to cancel any purchase, even if it has already been accepted by us, among others, in the following situations, exempt from liability for any damages or costs:

  • Payment not made – bad billing or under billing;
  • The product is no longer available/in stock (amounts received will be refunded);
  • Billing information is incorrect or unverifiable;
  • The order is flagged as an incorrect order or susceptible to fraud;
  • If the user is under 16 years of age;
  • If we think you are a reseller;
  • Unable to deliver to the address provided.

2.3. Data verification

After receiving the order, we can carry out some checks on it before we prepare it.

These checks may include address verification, credibility and fraud verification. In relation to fraud checking, we run partially automated checks on all orders to filter out unusual, suspicious or identified transactions as susceptible to fraud. Suspected fraud will be investigated and, if necessary, processed. By confirming your order, you agree with these conditions.


3.1. Payment methods

The payment methods that Charmerural Lda. accepted are: Paypal, credit card, ATM and MBway. Other payment methods than those mentioned will not be accepted. If you pay by any other means, Charmerural Lda. is not responsible for loss of payment or any other damages arising therefrom.

3.2. Payment processing

In the case of Credit Card payment, all details (for example card number or expiration date) will be sent in encrypted form to the company that provides remote electronic payment services, without third parties having access to the transmitted information.

This information will not be used by Charmerural Lda. except to carry out the necessary procedures for the purchase or refund, in the case of a return, in accordance with the exercise of the right of return or for reporting fraud cases to the police.

4. Order security

4.1. The store uses the most robust security technology among the available encryption platforms.

Your payment information will be encrypted from the moment you enter until your transaction is processed and will not be stored on a public server. Although we use encryption software, the security of information and payments transmitted over the Internet or via e-mail cannot be guaranteed.

Charmerural Ltd. shall not be liable for any damage suffered as a result of the use of electronic means of communication including, but not limited to, recurrent damages from failures or delays in the delivery of electronic communications, interception or manipulation of electronic communications by third parties or by computer programs used to communications or virus transmissions.

The processing of the order only begins after receipt of payment. If payment is not made in good time, the order will be cancelled.

Payments can only be processed if the information to be used for invoicing can be verified.

5. Reservation of title

Charmerural Ltd. retains ownership of the company’s products until full payment for all such products.

6. Prices

6.1. The prices of the products displayed on the website contain VAT (Value Added Tax) at the legal rate in force. Shipping costs are applied to order. The exact price of shipping will depend on the country where your order will be delivered and its weight. Saturday deliveries involve the payment of an additional amount.

6.2. Prices are all quoted in euros. The country of delivery may influence prices due to transport costs.

6.3. Your total price

The total price specified in the final checkout menu includes VAT (Value Added Tax) and shipping costs (shipping charges).

Pay the exact amount specified in the order confirmation and make individual payments per order.

Charmerural Ltd. is not responsible for restrictions on the entry of goods into certain territories, nor for the existence of customs limitations.

Any amounts (fees, taxes, customs duties or others) inherent to the introduction for consumption, customs clearance or retention at customs in the country/territory, are the sole responsibility of the Customer, with no indemnities and/or returns of any kind.

6.4. Price changes

The prices of the products presented on the website www.charmerural.ptare subject to change without notice. The prices displayed at the time of purchase are the prices applied to that purchase.

6.5. Price errors

Despite attention to the construction and maintenance of the website, errors/lapses in the price indication may occur. If this occurs, Charmerural Lda., does not commit to the offer and reserves the right to cancel your order.

7. Quality and warranty

Charmerural Ltd. does not sell used products or products of inferior quality to existing market standards. The main features of each product shown on our website can be found on each product page.

If you decide to exercise the right to return purchased products, Charmerural Lda. has the right not to accept the return of products that have been altered or tampered with from their original condition or damaged.

8. Shipping and delivery

8.1. Order Receipt:

We can only fulfill the delivery of an order if the delivery address is a residence or an office located in a country of the European Union.

To receive the order, it is necessary to ensure that someone is at the address. Deliveries are made on weekdays from 9 am to 7 pm and on Saturdays (in this case exclusively in mainland Portugal) from 9 am to 1 pm.

In some territories it may be necessary to clear the customs of the products, this responsibility is the responsibility of the Customer.

8.2. Delivery times

After confirmation of payment, orders will be shipped. Payment confirmation time will depend on the selected payment option.

We only process orders on working days, if you place an order on a Saturday, for example, it will only be processed by us on the next working day and after payment confirmation.

We usually ship orders on the same day we receive confirmation of payment (if such confirmation arrives before 3 pm), however, it can exceptionally take up to 7 working days to ship the order, due to delays due to circumstances of time, availability or others.

The delivery time will also depend on the location of the delivery address.

8.3. Force majeure events

Charmerural Ltd. declines any liability for failure to perform, or delay in performance, of any obligation that is due to an event of force majeure, that is, to an event, act or omission, beyond its reasonable control.

8.4. Inspection upon delivery

Upon delivery, the Customer must inspect the packaging for possible damage. If the products are found to be damaged, the Customer must not accept delivery of the order, which will be returned. Charmerural Ltd. will refund the amounts paid for the order and transport, as soon as the warehouse receives and completes the return process.

Any claim for non-receipt of an order must be made within a maximum period of 30 days from the date of placing the order. At the end of this period, Charmerural Lda. cannot be held responsible for its loss.

9. Costs/Shipping/Shipping Restrictions

9.1. Shipping costs are applied to order. The exact price of each shipment depends on the place of delivery, the weight of the order and the delivery time selected (for example, deliveries on Saturdays will incur an additional charge).

9.2. Free shipping

Free shipping on orders, to mainland Portugal, with a value equal to or greater than 75 euros, with no possibility of delivery on Saturday.

9.3. Shipping restrictions

We do not ship to PO Boxes or to countries outside the European Union.

Within the European Union we do not deliver to the following territories: Island of Helgoland and territory of Busingen, Federal Republic of Germany, Ceuta, Canary Islands, Balearics and Melilla, Kingdom of Spain, Livigno, Campione d’Italia and national waters of Lake Lugano of the Italian Republic, the territories of the French Republic referred to in Article 349 and Article 355(1) of the Treaty on the Functioning of the European Union, Monte Atos of the Hellenic Republic and the Aland Islands of the Republic of Finland .

Charmerural Ltd. is not responsible for restrictions on the entry of goods/products into certain territories, nor for the existence of customs limitations.

Any amounts (fees, taxes, customs duties or others) inherent to the introduction for consumption, customs clearance or retention at customs in the country/territory, are the sole responsibility of the Customer, with no indemnities and/or returns of any kind.

In island shipments and abroad, the weight of the order cannot exceed 30Kg.

10. Returns and Cancellations

10.1. Order cancellation before shipping

The Customer may cancel the order, as long as it has not yet been shipped. For this purpose, the Customer should contact Charmerural Lda. to email and request the cancellation of your order.

If the cancellation request is successful, the Customer will be notified via email of this decision and the cancellation will be processed at no cost to the Customer. If the cancellation request is not possible, the products will be sent to the Customer who, if he maintains his intention to cancel the order, must refuse to receive them. The products will be returned and, upon receipt, the chargeback will be processed.

10.2. Return of products due to contract termination

The Customer has, under the terms of the applicable law – DL 24/2014 of 14 February, the right to terminate the contract (without payment of compensation and without the need to indicate the reason). This right must be exercised by means of an unequivocal declaration to that effect, made in writing, and sent by letter or email, within 14 days from the date of receipt of the order.

Items must be returned within 14 days of the communication of the decision to terminate the contract and accompanied by the original invoice to:

Charmerural Lda.
Rua do Tejo n.º 14 – 1.º B
2625-204 Póvoa de Santa Iria – Portugal

The transport costs of returned items will be borne by the Customer, except when they are not, by their nature or size, liable to be returned by post.

The Customer is solely responsible for proving that he has exercised the right of free resolution within the legal period.

There will be no refund of the price whenever the total depreciation of the goods is verified, namely whenever there are alterations or tampering with the initial state of the product and/or its packaging.

Upon receipt of the communication of the decision to exercise the right of free termination of the contract and if it is verified that all the legal requirements inherent thereto have been fulfilled, Charmerural will proceed with the reimbursement within the period of all payments made, without undue delay and, in any case , no later than 14 days from the date of receipt of the communication of the decision to exercise the right of free termination of the contract.
The refund will be made through the payment method initially used by the Customer, unless the Customer expressly requests or authorizes the return by another means.

Charmerural Ltd. may, however, withhold the refund as long as the goods have not been received or as long as the Customer does not provide proof of their return.

10.3. Return information

If your return is justified by the existence of a defect or non-compliance with the ordered products, Charmerural Lda. will bear the shipping and return costs. If your return has been made for reasons other than the justified existence of a defect or non-conformity of the ordered products, Charmerural Lda. will not refund shipping costs.

10.4. Return of offers

It is not possible for a person who received a product as a gift from another person to return it. The return must be made by the person who made the purchase.

11. Customer Support

11.1. For additional information, you can contact Charmerural Lda. via email to or by telephone to the following number +351 215905991.

12. Conditions applicable to discount codes

12.1. When used in accordance with the established rules, a discount code entitles the user to enjoy a discount on the purchase of a specific product or for a set of products, during the period indicated/associated with the discount code/promotional campaign.

12.2. The discount codes are for exclusive use in online purchases made on the Charmerural website, their sale, exchange or donation is not allowed.

12.3. The use of said code in connection with any other brand, company or name is not permitted.

It is also forbidden to use the code in an illegal, abusive or disrespectful way, as well as in any other way that could harm the reputation of Charmerural Lda.

12.4. The use of the discount code is subject to one use per order only. Discount codes cannot be combined with any other promotions or special offers.

12.5. Discount codes are not redeemable for cash.

12.6. Without prejudice to any other rights, Charmerural, in case of violation of the above mentioned assumptions, has the right to immediately invalidate/cancel the discount code.

13. Availability

The satisfaction of all orders placed on the site is subject to stock availability, Charmerural Lda. reserves the right to cancel or not accept orders already confirmed for products that are no longer in stock. If this occurs, Charmerural Lda. will inform the Customer and refund the amount paid by the Customer for the unavailable product.

14. Promotion validity

Website promotions are only valid for the time periods and conditions indicated on the website. Charmerural Ltd. is not linked to any offer, if there are errors or lapses in spelling, prices or others, in which case you can cancel the purchase.

15. Responsibility

15.1. Charmerural Ltd. will only be liable for damages suffered by the Customer in the event that such damages result from breaches attributable to the contractual obligations of Charmerural Lda. before the Customer, or in the case when this results from the applicable legal rules.

15.2. If the Customer has suffered damages related to the activity of the website, the responsibility of Charmerural Lda. will be limited to:

  • Product damage;
  • Reasonable and verifiable costs incurred by the Customer to find the cause and amount of compensation attributable to the damage;
  • The maximum refund of the aforementioned compensation will be (if applicable) the price of the products in question.

15.3. Charmerural Ltd. declines any responsibility for damages suffered by the Customer or by third parties as a result of improper or uninformed use of our products.

15.4. The limitations contained in this article do not apply in case of willful misconduct or gross negligence on the part of Charmerural Lda.

16. Applicable law

These general conditions and all emerging disputes that are related to this document, including its validity, the use of the website or any purchase therein, are governed by Portuguese Law.

17. Amendment of the General Sales Conditions

Charmerural Ltd. You have the right to change the provisions of this document at any time. The Customer is subject to the conditions in force on the date of his order, unless the law or competent authority imposes any change to them.

18. Restrictions on the use of information

Customers may only electronically copy and print parts of the website if this is necessary to place an order on the same, and the use of the website or the information and materials contained therein, including reproduction, for purposes other than the aforementioned, modification, distribution or even republication.

The use of information or materials on the site for other purposes must be previously requested and granted in writing by Charmerural.

19. Suspension and Deactivation of the Service

19.1. Charmerural Ltd. may, at any time, and in its sole discretion, discontinue or suspend the provision of the service or part thereof to one or all users, with no indemnification or other compensation for such fact.

20. Dispute Resolution

In compliance with the applicable legal provisions, we inform our valued customers that:

The European Union has created a website that supports consumers to submit their complaints about any dispute in which they are involved.

You can access and expose your complaint.

Alternative dispute resolution is the possibility that all consumers have at their disposal to resort to official entities that help them in the resolution, or guidance of any conflict, before opening litigation in the Courts.

Alternative dispute resolution is available to all consumers. If you are not satisfied with any product or service provided by Charmerural Lda., you can turn to a consumer dispute resolution entity, which is, as a rule, less expensive, less formal and faster than the judicial.

Charmerural Ltd. makes available the websites of some of these entities that may help you to present your arguments:

National Center for Information and Arbitration of Consumer Disputes.

Lisbon Consumer Dispute Arbitration Center

Consumer Dispute Arbitration Center of Ave, Tâmega and Sousa

Center for Consumer Information, Mediation and Arbitration (Consumer Arbitration Court)

Algarve Consumer Dispute Information, Mediation and Arbitration Center

Coimbra District Consumer Dispute Arbitration Center

Porto Consumer Information and Arbitration Center

Consumer Dispute Arbitration Center of the Autonomous Region of Madeira

21. Other information:

21.1. Due to possible changes in packaging and/or labels by the producer, Customers should always consider the information that accompanies the product they receive, or in case of doubt about ingredients/substances likely to cause allergies or intolerances, contact Charmerural before purchase.